5 JUNE 2023, WORLD ENVIRONMENT DAY: LEARN TO RECYCLE FROM THE BEST
CHOOSE RESPONSIBLY FOR A CLEAN CITY
On the ocasion of June 5th – World Environment Day 2023, as part of Choose Responsibly for a Clean City platform, BAT Romania launched a new campaign aimed at raising awareness on the importance of simple individual gestures which hold a significant impact on each of us, on the environment and our communities.
The campaign message starts from a simple insight: before concepts such as responsibility or sustainability, Romanians have always knew how to reuse, reduce waste or transform waste packaging into various useful items.
We have seen PET bottles turned into plant sprinklers, jars turned into flower vases, reused casseroles or rain water reused to water the garden flowers.
World Environment Day is thus a great opportunity to remember the good habits of recycling and reuse.
The circular economy is a key principle of the BAT approach for A Better Tomorrow. This means reducing the amount of plastic and waste, recycling and reusing materials and developing products based on sustainability principles.
In the first combined Annual and ESG Report *, published this year, BAT announced outstanding results. New and updated targets have also been announced in the report, including:
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• Achieving 30% renewable energy target by 2025 two years early, resulting in revised target of 50% renewable energy by 2030
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• Increasing the initial target of 15% reduction in waste from BAT’s operations by 2025, to 25%
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• Expanding the scope of BAT’s 100% reusable, recyclable or compostable packaging commitment, beyond just plastic, by 2025 and
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• Setting a new target of zero conversion of natural ecosystems in its Tobacco Supply Chain by 2025
In water management, BAT aims by 2025:
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• 35% reduction in water withdrawn by 2025 vs 2017 baseline
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• 100% of operations sites Alliance for Water Stewardship (AWS) certified by 2025 - this globally recognized independent certification will contribute to the validation of the sustainable use of water by BAT; 24 own operation sites are certified by the Alliance for Water Stewardship (AWS)**, including the BAT factory in Ploiesti, which obtained the AWS certification last year
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• 30% of water recycled by 2025
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