March 2023: Recycling Month at BAT Romania
BAT Romania employees donated 1,400 kg of clothes for reuse and recycling, in a partnership with Romanian Red Cross – Sector 6 Branch Bucharest

05 May 2023

  • The massive consumption of textile products in recent years leads to a substantial increase in the amount of clothes that are produced and thrown away, with a major impact on the environment. *

  • Every year, March 18th marks the World Recycling Day. At BAT Romania, March 2023 was dedicated to action and awareness activities regarding the responsible use of resources, including clothes and the importance of small, everyday gestures that have a major impact on the environment.

  • BAT is on a journey to build A Better Tomorrow™ for its consumers, employees and society and sustainability is an essential pillar in the company strategy.

Bucharest, May 5th, 2023 – As part of the internal campaign “From ReUsed to ReLoved” carried out in partnership with the Romanian Red Cross - Sector 6 Branch in March, the employees of the 3 BAT entities active in Romania donated for reuse and recycling a total quantity of 1,400 kg of clothes. After sorting and sanitizing, they will either go directly to reuse by needy families, or to recycling, in the case of damaged items.

Daily consumption makes each of us directly responsible for the impact generated on the environment. BAT Romania dedicated March to activities regarding the responsible use of resources and, implicitly, clothes. The employees of the BAT factory in Ploiesti (BAT Investment), of the local distribution entity (BAT Trading) and of the service center in Bucharest (BAT Global Business Solutions) contributed to the clothes collection campaign and to activities aimed at raising awareness of the individual impact on the environment, in the form of internal communications and trainings on the principles and tactics of responsible use of resources.

"At the Red Cross, we created a system for collecting and reusing donated clothes for the benefit of needy families. The clothing donated by our partners will reach those in need with the support of volunteers, who are in charge of sorting, sanitizing and distributing clothing aid. At the same time, we want to jointly contribute to increase responsibility for the resources used in the production of clothing and the length of time the clothes are used. Thank you for your involvement!", says Ana Derumeaux, Director, Romanian Red Cross - Branch Sector 6 Bucharest.

"We are happy to extend, through this campaign, our impact message launched in 2019, Choose Responsibly for a Clean City, through which we highlight the relevance of seemingly small, everyday gestures on the environment and the communities in which we live. The clothing collection campaign is a continuation of our efforts to develop responsible behavior regardless of the resources we use. Through our sustainability campaigns, we address both consumers and our commercial partners, as well as our employees, who are actively involved in supporting the principles and objectives of the company to reduce the impact on the environment", says Ileana Dumitru, Legal and External Affairs Director, South Eastern Europe Area at BAT.

From 1996 to present, the volume of clothes purchased by the average person in the EU has increased by 40%, as a result of the considerable decrease of prices, which in turn reduced the lifespan of clothing items. Europeans consume almost 26 kg of textiles and throw away around 11 kg of textiles every year, most of which (87%) are incinerated or landfilled.*

BAT has recently presented the company's first annual combined Business and ESG Report, announcing outstanding results in achieving ambitious environmental, social and governance (ESG) targets. Through this report, new or updated objectives were announced, such as achieving 30% renewable energy target by 2025 two years early, resulting in revised target of 50% renewable energy by 2030; increasing the initial target of 15% reduction in waste from BAT’s operations by 2025, to 25%; expanding the scope of BAT’s 100% reusable, recyclable or compostable packaging commitment, beyond just plastic, by 2025 and setting a new target of zero conversion of natural ecosystems in its Tobacco Supply Chain by 2025.**

About BAT in Romania

  • BAT, the biggest player in the Romanian tobacco market, has generated an impact of more than 125 billion euros in the economy in the first 25 years of presence on the local market. Of this amount, around €24 billion represents direct contribution to the state budget as taxes and excise duties.

  • In 2021 and 2020, BAT has been Romania’s biggest taxpayer, with a contribution of more than 20 billion lei to the state budget in the two years as taxes and excise.

  • BAT has over 3,000 employees and creates another 30,000 jobs through its distribution and supply chain.

  • In December 2017, BAT launched in Romania the glo device, the most innovative product of the company which heats - not burns - tobacco.

  • In 2019, BAT launched in Romania the “Choose Responsibly for a Clean City” Campaign, aimed at informing consumers about the responsible management of waste and the responsible use of resources, for drawing attention to the simple gestures that each of us can do to protecting the environment and the community.

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives***. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.

BAT employs over 50,000 people. The BAT Group generated revenue of £27.65 billion in 2022 and profit from operations of £10.5 billion.

The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk***† New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2022, we had 22.5 million consumers of our non-combustible products, a rise of 4.2 million on full year 2021.

*** Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.




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