5th of June – World Environment Day:
“Choose Responsibly for a Clean City” Campaign raises awareness on the relevance of small individual simple gestures and their impact for the community

05 June 2022

  • BAT draws attention to the simple gestures that can have a significant impact on our city and the environment as a whole.

  • The „Choose Responsibly for a Clean City” campaign message is “You don`t throw garbage at home. Why would you do it here? ”

  • BAT is on a journey of building A Better Tomorrow™ for its consumers, but also for the society and sustainability is a central pillar in the company strategy.

Bucharest, 5th of June, 2022 – On the occasion of June 5th – World Environment Day, BAT Romania launches, as part of the „Choose Responsibly for a Clean City” platform a new campaign aimed at raising awareness that individual gestures can have a significant impact on the way our city looks and on the environment as a whole. During the campaign, developed in partnership with STB – Bucharest Transport Company, BAT decorates central bus stations in Bucharest similar to a home interior and highlights the importance of protecting the community and the city we live in. The campaign message is “You don`t throw garbage at home. Why would you do it here? ”

"The city is our second home, with its special places and imagery which are part of our individual and the community`s history. Caring for the community lies in simple gestures and responsibility does not involve perfection, but consistency and consideration for the common good. At BAT we are engaged in building A Better Tomorrow™ for our consumers, as well as for the society. Through this campaign, we aim more and more people to become aware of the responsibility of individual choices and the relevance of simple, repetitive gestures and their impact on tomorrow," states Ileana Dumitru, Legal and Public Relations Director of the Central South Europe Area at BAT.

“It is important to keep the cities clean and the attitude of each of us matters a lot! Therefore, I believe that we must engage together in repeated public awareness actions, regardless of whether we are ordinary citizens, public institutions or private companies, ” said Adrian Criț, General Manager of STB SA.

In 2020, BAT announced ambitious goals to reduce the health impact of its business, to achieve excellence in environmental protection, develop a positive social impact and reiterate its commitment to fair and responsible trade policies. Its targets for reaching the goals include 50 million consumers of its non-combustible products by 2030; achieving carbon neutrality across its business by 2030 and for its entire value chain by 2050; 100% renewable energy by 2030; increasing the amount of recycled water by 30% by 2025; ensuring 100% of all manufacturing sites have zero waste to landfill by 2025; eliminating unnecessary single-use plastic and making all plastic packaging recyclable by 2025.

The company has already achieved excellent results in reaching its goals towards environmental responsibility. According to the most recent environment, social and governance report (BAT ESG Report 2021*), in 2021 BAT registered a 42.7% reduction in Scope 1 and 2 CO2 emissions in 2021 versus the 2017 baseline. Also, 64.4% of the electricity for our operations sites is renewably sourced.

About BAT Romania

  • In 2021, BAT is Romania`s biggest taxpayer, for the second consecutive year. The company paid almost 11 billion lei to the state budget last year.

  • BAT is the leader of the tobacco industry in Romania, with over 50% market share.

  • BAT has over 3.000 employees in Romania and it creates another 30.000 jobs on its supply and distribution chain.

  • In 2019, BAT launched in Romania the „Choose Responsibly for a Clean City” campaign, in which about 1,000 street bins were installed in four major cities in the country, to draw attention to the simple gestures that each of us can make to protect community and the environment.

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*† . In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.

BAT employs over 53,000 people and operates in over 180 countries. The BAT Group generated revenue of £25.68 billion in 2021 and profit from operations of £10.2 billion. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced risk* New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapor, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2021, we had 18.3 million consumers of our non-combustible products, a rise of 4.8 million on the year before.

* BAT ESG Report 2021
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.




Global Careers


You can learn more about the cookies we use, including how to deactivate them, by consulting our Policy.

Accept All