25 years of BAT in Romania: A total contribution of over 125 billion euros to the economy

02 June 2022

"In this anniversary year, we salute BAT’s role in in the economic development of the country, in attracting additional investments and opportunities for Romania and the company’s contribution to the entire structural development in the last 25 years”, said His Excellency Emil Constantinescu, President of Romania (1996 - 2000)

  • Since 1996, BAT’s direct, indirect, and induced contribution to the Romanian economy surpassed the 125-billion-euro threshold.

  • Out of this amount, BAT paid close to 24 billion euro directly, mostly as excises and other taxes, but also as salaries and other local expenses.

  • BAT has over 3,000 employees in Romania and supports another 30,000 jobs along the value chain.

  • BAT is building A Better Tomorrow™ for all stakeholders which includes reducing the health impact of its business by providing consumers with reduced-risk alternatives, such as glo.

Bucharest, 02.06.2022 – BAT, the largest tobacco company in Romania, has contributed over 125 billion euro to the economy during its 25 years of activity on the local market. Out of this amount, the company has paid almost 24 billion euro directly, or close to 1 billion EUR per year, as excises and other taxes, salaries, and other local expenses. The analysis of the overall economic impact the company had between 1996 and 2020 was carried out by the independent consultancy group Civitta.

In 2020, BAT became the largest taxpayer in Romania and is the largest player on the tobacco market, with a share of over 50%. The group’s factory in Ploiești exports around 60% of its products to tens of countries around the world. In addition, in 2018, BAT Romania took over the coordination of BAT’s operations in six other countries in Central and Southern Europe, with Bulgaria, Hungary, the Czech Republic, Slovakia, Ukraine, and the Republic of Moldova reporting to the BAT leadership team based in Romania.

“Our 125 billion contribution to the Romanian economy is the result of our continuous investment here. Since 1996, when we laid the first brick at our factory in Ploiești, we have invested over 500 million EUR in creating one of our group’s biggest and most advanced production centres in the world. Since 2018, Romania is one of the major suppliers of consumables for glo, our reduced-risk product, for the entire European Union, showing our commitment to deliver A Better Tomorrow by reducing the health impact of our business”, said Fred Monteiro, Central Europe South Area Director.

BAT is also one of the largest employers in Romania, with over 3,000 well-paid jobs created in the three entities it operates locally: the tobacco factory in Ploiesti, the national distribution company and the global business services center. Since its establishment, BAT has witnessed an eightfold increase (800%) in its number of employees in Romania. The growth was steady, at an average of 10% each year. The company also creates another 30,000 jobs indirectly, due to its value chain. The average tenure of an employee at BAT is over 7 years, which shows that BAT employees value the work environment.

„The number of BAT employees has been constantly on the rise. Our commitment to Romania is also proven by the fact that over the past 5 years we have created an additional 1.000 jobs here, mostly in our factory and in our global business services centre”, said Fred Monteiro, Central Europe South Area Director.

BAT employees in Romania

“This year we mark 25 years from the launch of the Romania – USA Strategic Partnership, that brought our country in the safest security position in its entire history and impacted all the critical areas for developing it into a state governed by the rule of law and a functional economy.
We also mark 25 years since BAT invests here, becoming a strategic employer, a sustainable economic partner and the largest contributor to the state budget. This year, we salute BAT’s role in in the economic development of the country, in attracting additional investments and opportunities for Romania and the company’s contribution to the entire structural development in the last 25 years. I particularly appreciate BAT's support of the cultural and scientific research programs”, said His Excellency Emil Constantinescu, President of Romania (1996 - 2000).

The research conducted by CIVITTA in order to estimate the economic footprint of BAT is based on two information flows that allow the positioning of BAT in the national economic system. On the one hand, the analysis is based on the company's internal data, regarding its expenses in the national economy, through suppliers, salaries, taxes and products sold on the Romanian market. On the other hand, the interactions between the economic sectors of the Romanian economy are analyzed.

“The methodology we used aims to take the data on the company's activity - sales, profit, employees - and to translate it into a broader context, at the level of the national economy. Every company pays taxes to the state budget, generates profit and pays employees' salaries. These amounts contribute directly to the local economy, in turn supporting other types of spending and investment. When talking about one of the companies with important contributions in terms of taxes in Romania, we see that the impact is much greater than that through taxes - economic activities are sustained beyond its own sector of activity, with multiplication effects difficult to notice without putting the company's activity in a broader context”, said Silvia Ursu, Associatted Partner CIVITTA Romania.

About BAT in România

  • In 2020, BAT became the largest contributor to Romania’s budget, after paying over 9.6 billion RON in taxes and excise.

  • BAT remained the largest contributor to the state budget in 2021, with close to 11 billion RON paid in taxes and excise.

  • BAT is the leader of the tobacco industry in Romania, with over 50% market share.

  • BAT has over 3.000 employees in Romania and it creates another 30.000 jobs on its supply and distribution chain.

  • In 2018, BAT launched in Romania glo, its most innovative tobacco heating product.

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*† . In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.

BAT employs over 53,000 people and operates in over 180 countries. The BAT Group generated revenue of £25.68 billion in 2021 and profit from operations of £10.2 billion. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced risk* New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapor, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2021, we had 18.3 million consumers of our non-combustible products, a rise of 4.8 million on the year before.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.




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