BAT recognised as Global Top Employer for fifth consecutive year

09 February 2022

  • BAT accredited as a Global Top Employer for 2022 in three regions – Africa, Asia Pacific and Europe

  • BAT also named a Top Employer in 33 countries across Europe, Latin America, Asia Pacific, Africa and Middle East

  • BAT building A Better Tomorrow™ for its employees as part of its transformation journey

BAT is proud to announce that it has been named a Global Top Employer for the fifth year running by the Top Employers Institute.

BAT is one of just 11 companies to receive Global Top Employer certification for 2022, which is based on an extensive review of employer practices across six HR domains and 20 topics, including People Strategy, Work Environment, Talent Acquisition, Learning, Well-being, Diversity & Inclusion and more.

In addition to recognition as a Global Top Employer, BAT has also been named Top Employer in 33 countries across Africa, Asia Pacific, Europe, the Middle East, and Latin America. Top Employer status recognises BAT’s commitment to attracting the best talent, investing in its people and being a great place to work.

Hae In Kim, Director, Talent, Culture and Inclusion at BAT, said:

“Being named as a Global Top Employer for the fifth year in a row is a recognition of BAT’s inclusive, engaging culture and innovative working environment. We are continually striving to maintain a workplace where employees feel empowered and well-supported, and we are delighted this has been recognised.

Our employees are our most important asset. This has never been more apparent than during the past two years as they have continued to demonstrate remarkable resilience, commitment and flexibility despite the difficulties of the pandemic. They are powering our continued strong performance as we transform our business.

Our people play a crucial role in our purpose to build A Better Tomorrow and we’re proud to be recognised for our commitment to build a purpose-driven organisation.”

BAT is committed to building A Better Tomorrow™ by reducing the health impact of its business through providing a range of enjoyable and less risky products*†. Sustaining a culture where employees are encouraged to develop, grow and innovate in a diverse and inclusive environment has always been important to BAT and is playing an important role in accelerating this transformation.

BAT has been certified as a Top Employer in various regions around the world since 2009 and the ongoing recognition reflects its continued efforts to develop and foster the potential of its 52,000 employees globally.

David Plink, CEO of the Top Employers Institute, says:

“Reflecting on the demanding year that has, like the year before it, impacted organisations across the world, our global Top Employers have continued to prioritise going above and beyond to maintain their excellent people practices in the workplace.

As a global Top Employer, BAT has proved their unwavering commitment to their employees on an international level that spans numerous countries. They join a small group of companies that have achieved a global certification through the Top Employers Programme. We are excited to celebrate and applaud them for their achievement in 2022.”

The Top Employer certification process is conducted annually by the Top Employers Institute, an independent organisation that studies the employee offerings of major employers around the world. Certification recognises employers that provide best-in-class employment practices, allowing employees to develop themselves personally and professionally, while driving business results.

Participating companies undergo a rigorous assessment process which includes an extensive review of employer practices. Several validation sessions are held where evidence of these practices is provided, and an independent audit of the findings is also carried out.

More information about Top Employer certification:

About BAT Romania

  • BAT is a strategic employer in Romania, creating over 3,000 well-paid jobs in the three companies present here: the factory in Ploiești, the distribution company - BAT Trading - and the integrated services center in Bucharest, Global Business Services (GBS), the largest group center of its kind.

  • BAT generates another 30,000 jobs indirectly through its distribution and supply chain.

  • The number of BAT employees has constantly increased, on average by about 10%, in each of the 25 years of the company's presence in Romania.

  • In 2020, BAT became the largest contributor to Romania's state budget.

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*† . In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.

BAT employs over 52,000 people and operates in over 180 countries. The BAT Group generated revenue of £25.8 billion in 2020 and profit from operations of £9.9 billion.

The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk*† New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2020, we had 13.5 million consumers of our non-combustible products, a rise of 3 million on the year before.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.

Forward-looking statements

This release contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.

All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings “Forward-looking statements” and "Group Principal Risks " in the 2020 Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT).

Additional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, and BAT’s Annual Reports, which may be obtained free of charge from the British American Tobacco website

Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.




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