BAT ROMANIA
MANIFESTO

Manifest video

LONG-TERM
PARTNER
OF THE
ROMANIAN
ECONOMY

BAT Romania is part of the BAT Group, an operational group active in over 180 countries. BAT employs over 53,000 people globally.

We are present in Romania with three entities: the tobacco factory, a national distribution company and a global service center.

Let’s find out together how BAT contributed to the economic development of Romania throughout its first 25 years here.

Partner video
line
timeline_1

We started building the Ploiești factory in 1996. The first products came out one year later.

timeline_2

In 2020 we became the biggest taxpayer of the Romanian budget. The amount of taxes paid was almost EUR 2 billion. The contribution was the equivalent of approximately 8.5% of Romania’s fiscal income and circa 1% of the GDP.

timeline_3

In 2021, BAT remained the biggest contributor to the state budget, with a total contribution of approx. 11 billion lei (2.2 billion EUR) in taxes and excise, a 10% increase in contributions compared to 2020.

timeline_4

We invested over EUR 500 milion in our factory in Ploiești. It became the second largest manufacturing center of the company in the European Union and one of the first five globally.

timeline_6

We generated over EUR 125 bilion for the Romanian economy both directly and indirectly over the 25 years of activity1
BAT paid directly almost EUR 24 billion to the state budget in the last 25 years.

timeline_5

We are the largest nicotine company in Romania, with a market share of over 50%, through brands like glo™, Kent, Dunhill, Pall Mall, and Vogue.

timeline_4

We invested over EUR 500 milion in our factory in Ploiești. It became the second largest manufacturing center of the company in the European Union and one of the first five globally.

timeline_6

We generated over EUR 125 bilion for the Romanian economy both directly and indirectly over the 25 years of activity1
BAT paid directly almost EUR 24 billion to the state budget in the last 25 years.

timeline_7

Around 60% of our products here are exported to countries all around the world.

timeline_8

Romania is the first country in the European Union where Neo products, the tobacco consumables used with glo™, the innovative product which heats tobacco instead of burning it, are manufactured.

timeline_9

BAT is a strategic employer in Romania creating almost 3,000 well-paid jobs in Romania.

timeline_10

BAT indirectly generates further 30,000 jobs through the supply chain and distribution chain.

timeline_11

The number of BAT employees has grown constantly by an average of around 10% each year.

1.  Based on the economic impact survey by Civitta Romania in 2021.

Building
a better
tomorrow,
together

The world is changing constantly, and we want A Better Tomorrow. To reduce our impact on society, we provide consumers with the widest range of reduced risk nicotine products2.

We remind our consumers that cigarettes pose serious health risks and they should not take up smoking to avoid them. Furthermore, we encourage those consumers who continue smoking to start using our scientifically proven reduced-risk products2.

We are focusing all our efforts on innovation, transformation, and sustainability. We place sustainability at the core of everything we do. Together we succeeded in turning millions of cigarette butts into power, in recycling old glo™ devices and supported the authorities’ efforts in fighting cigarette smuggling.

incon_1

WE ARE BUILDING A BETTER TOMORROW >

With the help of science and consumer understanding, we can develop and diversify consumer options.

Globally, we have over 1,500 dedicated scientists and engineers generating world-class science in areas such as chemistry, toxicology, clinical trials, and population modelling.

Our scientific papers are available to everyone on BAT-science.com.

Over 300 scientific research studies show that glo™ is a product which reduces smoking-related risks2.

incon_2

WE ARE SHAPING THE FUTURE >

Consumers need variety, and they deserve a wide range of choices.

Our multicategory approach offers consumers the industry’s widest range of high quality, enjoyable lower risk products.

Our global ambition is to have 50 million consumers of our non-combustible products by 2030.

In 2021, we had 18.3 million consumers of our non-combustible products, a rise of 4.8 million on the year before.

incon_3

WE ARE RESPONSIBLE >

We think and act sustainably to create the long-term value that everyone can benefit.

Globally, we’re aiming to become carbon neutral by 2030 within our operations.

We aim to eliminate unnecessary single-use plastic and making all plastic packaging recyclable by 2025.

We’re committed to ensure 100% of all manufacturing sites have zero waste to landfill by 2025.

We want to ensure 100% renewable electricity in operations sites by 2030.

We want to increase the amount of water recycled to 30% by 2025.

incon_4

WE ARE PARTNERS >

We take pride in our relationships with suppliers and retailers, who are vital to the success and sustainability of our company.

We are a high-quality supplier to the trade, and we also work to ensure high standards among our suppliers.

There is a strong focus on eliminating contraband, so that our business only supports legitimate tobacco trade.

We work with retailers from everywhere on youth access prevention programs.

incon_5

WE ARE PROUD OF OUR PEOPLE >

We have a clear ethos that will allow us to deliver our vision for the future. It is about being bold, fast, empowered, responsible and diverse.

The quality of our people is key, so to have and grow talent is a top priority.

Another priority is building diverse teams, while investing in skills to create the right culture for passionate people to thrive in and have a fulfilling career.

Diversity encourages innovation and new ways of thinking; it creates new perspectives and opportunities right at the place of work. We support our people in reaching their full potential.

2.  Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive.

WE REMAIN COMMITED
TO DELIVERING A POSITIVE
SOCIAL IMPACT

line line
projects 1

300.000
Romanians have already adopted glo™, the BAT tobacco-heating product. Since it heats tobacco instead of burning it, glo™ is a reduced-risk product compared to cigarettes3.

projects 2

In 2019,
BAT launched the first national campaign for the responsibly disposal of cigarettes stubs, used in energy recovery.

projects 3

Several tons of cigarette were disposed responsibly and used in energy recovery in the three years since the Choose Responsibly for a Clean City campaign start.

projects 4

Approx
11.000
electronic devices of previous glo™ versions were selectively collected and recycled after the first year of the campaign.

projects 5

www.stopcontrabanda.ro :
the only real-time centralizer of contraband cigarette seizures in Romania.

3.  Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

JOIN US ON OUR
TRANSFORMATION JOURNEY

BAT is building A Better Tomorrow™

BAT is committed to building A Better Tomorrow™ by reducing the health impact of its business. BAT invests almost £350 million per year to develop new tobacco and nicotine products to ensure that they evolve as the technology, science and consumer preferences change.

Tobacco Heating Products (THPs) are a new category of tobacco products designed to heat rather than burn tobacco, creating an inhalable aerosol that contains nicotine. Along with vapor and modern oral products, THPs are part of a growing range of reduced-risk* New Category tobacco and nicotine products that don not involve combustion and offer a less harmful alternative to smoking.

GLO

IRES CONSUMER
PERCEPTION
STUDY
ON glo
3rd edition, 2022

+Discover the study results

GLO
X



Now you know what our first 25 years in Romania looked like. Please join us on our transformational journey for tomorrow, as every gesture, no matter how small, can have an impact on the environment and our communities.

At BAT, we are committed to invest in raising awareness, developing infrastructure and actively contribute to the environment protection.

Below you can find some of our projects!

Proiect Ploiesti

CHOOSE
RESPONSIBLY
FOR A CLEAN
CITY:
WORLD ENVIRONMENT DAY 2022

+See more

Statie Statie
Manifest video
X
Proiect Ploiesti

CHOOSE RESPONSIB
LY FOR A CLEAN CITY
campaign goes to Ploiesti

+see more

Natura Green
Manifest video
X
Proiect Seminte

SEEDS OF A BETTER TOMORROW
activation in Bucharest

+See more

Natura Green
Manifest video
X

Virtual tour of our factory in Ploiești

BAT tour

Manifest video

Join us on a virtual tour of our factory in Ploiesti. It is BAT’s second largest factory in the European Union, and it employs over 1,000 people. For the first time ever, you will be able to check out each division and uncover interesting facts about the manufacturing process and our transformation journey. You’ll also learn about BAT’s ambitious goals concerning environment protection. It will be a memorable experience. Enjoy!

Press kit

If you would like to find out more, we have an archive with all required materials ready for you.

Download Download the press release archive Download Download the media pictures pack Download Download the BAT 25 years brochure
X
X
X
X
X
X
X
facebook whatsapp twiter
X

OPTIONAL COOKIES:​
MEASUREMENT AND ANALYSIS

These files allow us to measure traffic speeds and sources; they're anonymous and don't identify you. They help us know which are the least and most popular pages, so that we can improve our website's performance.

More information​

You can learn more about the cookies we use, including how to deactivate them, by consulting our Policy.

Save
Accept all